Reach your business goals more effectively with a compelling value proposition that truly resonates with your audience.
Create messages tailored to your target audience, shifting from generic to distinctive by knowing exactly what they need.
Strengthen your brand, communication strategy, and marketing to achieve your short- and long-term business goals
Achieve the perfect balance between aspirational and rational
Inspire
Connect
Emotion
Clear
Coherent
Relevant
Ensure that your value proposition aligns with your target audience
I will help you validate, align, and optimize your value proposition by crafting the most relevant messages for your target audience, enabling more effective and meaningful connections.
My services
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Brand Platform
Value Proposition -
Target audience
Communication idea
Key messages
Optimal Channel -
Relevance score
Key sector ideas -
Brand refresh
Brand Universe
My Experience
14 years with multinational branding consultancies
11 + years in the startup environment
30 min with me
30 minutes of my time to give you my advice quick fixes and changes that you can implement immediately.
Website displaying operations management software for an airport, with a background image of an airport at night with airplanes on the tarmac, shown on both a laptop and a mobile device.
Travel notification indicating the flight to Barcelona has been disrupted, with options to confirm a new flight or get help. The screen shows a canceled flight from Paris Orly to Barcelona and a new confirmed flight on February 16 from Paris Orly to Barcelona.
Screenshots of airline operation and flight management system displaying flight LV 226 from MEL to LRT with status updates, delays, and turn-around management details.
Screenshots of easyJet flight booking and voucher confirmation pages, showing flight details, booking reference, and travel vouchers for trips between London Gatwick and Barcelona.
Trade show booth with a large white wall and a blue display box in front. The wall has the text, "WE KNOW A SMART OPERATION IS A BETTER OPERATION" and the AVA logo in red. The blue box has the LEVARTI logo in red.
Three digital posters on a wall promoting airline digital solutions and platform technology with images of airplanes, a person at a computer, and abstract graphics.
Flyer promoting MAX Airport mobile operations with details about services and contact information against a blue background.
Illustration of various icons related to communication and travel, with a tablet showing a digital service interface labeled 'MAX', featuring options like MAX RECOVERY SUITE, MAX AIRPORT, MAX CREW, and MAX RAMP, highlighting intelligent service management.
Three promotional website landing pages for MAX Airport and MAX platform systems, featuring information on mobile operations, process automation, and system solutions, with graphics of airport screens, handheld devices, and workflow diagrams.
Airport terminal with planes and a large billboard displaying a quote about being prepared.
A digital interface and mobile app screen for Hult International Business School showing a global rotation exploration with icons of Boston, London, Dubai, Shanghai, New York, and San Francisco, with options to select different cities for an experiential program.
Tourism website homepage with an image of the Golden Gate Bridge and the text, 'Experience Global Rotation. Where would you like to study first?'
An image showing a portrayal of Times Square in New York City with bright billboards and crowds of people, displayed on both a mobile device and a larger screen, with overlaid text promoting Broadway shows.
An advertisement for ELLE Education promoting a 5-month hybrid program to become an innovation leader in the fashion industry, in collaboration with MIT Management Executive Education and MindWay.
Poster advertising a hybrid program on innovation leadership for fashion and luxury consumer brands, offered by Elle Education in collaboration with MIT Management and Mindway, lasting five months.
Promotional graphic for a leadership program featuring a woman in black and white, wearing a patterned blouse and necklace, with text that reads 'Be Inspired by True Leaders,' 'Innovation Leadership for Fashion & Luxury Consumer Brands,' and '5 Month Hybrid Program.' Logos for Elle Education, MIT Management Executive Education, and MindWav are also visible.
Black and white photo of a woman looking at a box in a storage room with shelves of labeled drawers. Text overlay advertising a program about fashion and luxury consumer brands by Elle Education in collaboration with MIT Management and Mindway.
A laptop and a smartphone display the Fullstep website and logo, with a snowy mountain landscape in the background.
Collage of digital and print marketing materials for Fullstep, featuring slides, website mockups, and promotional posters with themes of innovation, potential, and collaboration, in shades of blue, purple, and white.
Collection of branding and office materials for Fullstep, including building signage, a brochure stand, USB drives, a Facebook page, directional signs, and business cards, all in blue, white, and purple colors with the Fullstep logo.
A blue rectangular logo with rounded corners displaying the text 'TOPiI' in white, stylized font.
Four presentation slides with various infographic designs. The first slide shows a team workflow with numbered concepts and team photos. The second slide presents a values diagram with a mission circle leading to an objective with multiple steps. The third slide illustrates a timeline from 2010 to 2021 with descriptive text. The fourth slide displays a black background with marketing objectives connected to a central goal and icons for shopping, discount, and percentage.
Large promotional poster for Topii with the slogan "The best shopping experience" in bold blue text over a background of pink smoke.
Digital advertising billboard on a city street promoting shopping via a mobile phone app, featuring a graphics of a person riding a scooter with a package, with blurred background of pedestrians and outdoor seating area.
Flat lay of branding materials for 'El Perro y La Galleta' including a large grey paper with logo, black folders, a white notepad, a black business card, plant, ruler, pen, binder clips, and a compass, all featuring the company's logo with a crown, two dogs, and decorative elements.
Interior of a restaurant or cafe with wooden tables, chairs, white cushioned bench, green plants centerpiece, vintage radios, bookshelves, and hanging lanterns.
Logo of a bar and restaurant called 'Bar Galeta' located in Madrid, with the text 'desde ayer' on a brown background.
Restaurant table setup with a menu, a brown heart-shaped box, a small business card, a paper bag, fresh vegetables, a bowl of tomato soup, raw steak, and various condiments and utensils.
Text graphic with "El Canadiense" in red and white, a red maple leaf above, and "by Galleta Bar" below on a green background.
Canadian-inspired meal ingredients including a tomato, red chili, garlic, green olives, and a menu with Canadian themes, along with a black-handled knife, a wooden pepper grinder, and a tab of Canadian-themed paper.
Storefront with a green awning that has red lettering reading ''El Canadiense'' and a neon sign outside featuring a red maple leaf with a white background, representing Canada.
Laptop displaying a website with a dark blue background, colorful streaks, and white text in Spanish about optimizing printer management with intelligent supervision solutions.
Laptop displaying a website with a blue and white color scheme, logo in the top left corner, menu options in the top right, and a large background image of modern architectural structure. The text 'Velamos por sus inversiones' is visible.
Website homepage of Partida Logistics featuring a large cargo ship with containers and cranes, with text in Spanish about experience in customs and supply chain services.
Laptop screen displaying the homepage of R.M. Stark & Co., Inc. with a modern building in the background, and text about empowering independence since 1978.
Telefónica logo in front of a cityscape with streaks of light from moving vehicles
Large billboard displaying a Formula 1 race pit crew working on a car, with bold text "WE CAN BE MORE" and smaller text "Discover Disrupt Deliver Be More".
A robotic hand and a human hand reaching toward each other with the text 'Nice to meet you' and the company name 'Telefonica'
A large conference room filled with an audience watching a panel discussion on stage. A man is speaking at a clear podium. Behind the stage, a large screen displays the words 'VII Cumbre Directores' along with the date '21.02.2013' and the 'Telefonica' logo.
Multiple electronic devices displaying the same website with business people in a meeting room on a computer monitor
Large advertisement poster showing a Formula 1 pit stop with several team members working on a race car, and the slogan 'WE CAN BE MORE' along with the words 'DISCOVER DISRUPT DELIVER BE MORE'.
Slide with blue background: text reads 'Global Brand training - induction program', '61,500+ employees', and lists 'Creative direction,' 'Brand inductions,' and 'Workshops'.
A sailing yacht with blue sails branded with Telefnica, locked in a race on open water.
A sailing yacht racing in open water with large blue sails branded with 'Telefónica', and crew members wearing yellow and navy gear working on the deck.
Sailors on a racing sailboat fighting rough seas during a yacht race.
A color chart displaying maritime flag signals with flags for Spain, Australia, Brazil, and the United Kingdom, accompanied by their color codes, as well as a numbered sequence of ships with corresponding names and flags, including Signorini, Cape, Zane, Ribes, Pablo, Neti, Calafat, Iker, Xabi, McDonald, Diego, and Carabelli.
Sailors adjusting a sailing boat's rigging on a yacht in a race, wearing sponsor jackets and safety gear.
A woman with long brown hair taking a photo of a mountain landscape with her smartphone. The scenery includes green trees, mountains, and a blue sky with clouds. The Movistar logo is in the top right corner.
Two soccer players in a stadium, one in a white Real Madrid jersey and the other in a green and white striped jersey, competing for the ball.
Inside a customer service center with multiple desks, staff assisting customers, and a background wall with green headsets on display.
A woman with curly hair and a big smile, wearing a turquoise dress and gold jewelry, holding a fork near a birthday cake with strawberries. Overlaid on the image is an advertisement from Movistar for the Sony Xperia Z phone, with text in Spanish about internet connectivity and pricing.
